SEO copywriting techniques
- Target three key phrases per page
- 200-300 words per page is optimal
- Most important search engine phrases should be used at the top of the page
- Research your competitors
- Research your keywords
- Understand the market/your client/what you are selling
There was quite a bit of discussion during and after the presentation about valid search engine techniques, whether image replacement methods might cause search engine problems [see also this article], and understanding how Google works. My own view about image replacement techniques is that you should do it sensibly and this will probably not cause problems but there are different opinions on this.
Some thoughts after the event
My experience with website clients over the last few years is that most people are mainly concerned with how the website design will look when, in fact, the website copy is no less important. Many people do put a lot of effort into their website copy but an equally large number do not even think about this aspect.
Additionally, a surprising number of websites do not rank very highly for their target keywords - simply because those keywords are not present or used in the website copy.
Perhaps I am oversimplfying but SEO optimisation is sometimes just a matter of doing the basics correctly.