How to write better website copy
I wrote this post a while back. The content can still be relevant but the information I've linked to may not be available.
Would you like your website to perform better? Do you want people to buy more of your product from it? or attract a higher number of sales leads? Whatever the objectives that you have for your website, it would be unusual if you did not want it to be more effective.
One way that you can improve your website is to write better copy. There's quite a skill to writing great website copy and it's something that many businesses overlook. Effective copywriting can persuade people to buy from you, improve the readability of your website, and deliver more for your business. I must admit that I have not thought about this subject enough but I was persuaded that I should learn more by Relly Annett-Baker who gave a presentation at the Bamboo Juice web conference earlier this year.
Of course, if you have a responsibility for managing or writing website copy, you can hire a copywriter and I would enourage you to consider this. At the same time, as a freelancer, I would like to learn more about this area myself. That's where Write To Sell: The Ultimate Guide to Great Copywriting by Andy Maslen will help. It's a guide to better copywriting and it contains a wealth of tips and tricks that will start you on the road to better copywriting. I'm enjoying reading it at the moment (and it makes a nice change from the CSS books that I normally read!)
Thanks to Relly Annett-Baker on Twitter for suggesting the book to me.